Moreover, I will argue that former Governor Sarah Palin and Senator John McCain, did not use the Internet as intelligently as did the Obama campaign. Instead, the two Republican's have resurfaced and appear to continuing their strategy of by using the media and speaking their words of wisdom at a Tea Party being held in a remote area of the Nevada Desert. This is a strategy that has been used in the past and is not in sync with the current availability that exists with cyberspace.
The use of the Internet is still in its political infancy, as President Obama was the first political figure to successfully use it in his campaign.
Annotated Bibliography
Silva e de Souza, Adrian. Cyberculture Reader. From Cyber to Hybrid: "Mobile Technologies as interfaces of Hybrid Spaces". Routledge, New York, 2007 757-772.In reference to the section that I will be using in my essay, conceptually will show how the Internet and President Obama has used the conjunction of the Internet to personally represent his activism in politics. De Souza e Silva covers critical facts that Obama used in his campaign to reach voters to seal his nomination. And the coordination of social actions with regards to Sara Palin and John McCain on how they are in contrast with using the micro-coordination of communication technologies such as cyberspace and the Internet.
Tumulty, Karen. Time Magazine. How Obama Did It. 5 June 2008. 26 June 2010.
This article covers how the Obama campaign used the Internet to attract voters for their campaign. This web article includes quotes from President Obama that he had about the use of the Internet and how he could not see it working towards his benefit.
Plouffe, David. The Audacity to Win. The Inside Story and Lessons of Barack Obama's Historic Victory Presidents United States Election Political campaigns. Penguin Group. 2009
The forty-fourth presidential campaign manager reveals the strategies that he credits with Obama's successful primary and general elections, explaining how the combination of technology and grassroots organization is revolutionizing politics. As the New York Times stated, "Mr. Plouffe built a reputation in 2008 as a master of the nuts and bolts of campaigns, and will assemble a team to provide unfiltered information that serves as an early-warning system so the White House and party officials know if a candidate is falling behind," this shows the comparison of not using the Internet "old school" techniques vs. using the Internet and how it helped the Obama campaign.
Ok, although you must necessarily remain sharply focused on the specific argument you want to make.
ReplyDeleteAlso, any discussion of the role of the internet in campaigns has to address, in some way, the Howard Dean campaign, Joe Trippi's book _The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything_, and the organization Democracy for America.
* Contact me via e-mail if you want to work out any aspects of your argument or organization along the way, or to evaluate scholarly sources (provide citation and annotation in the e-mail), or to bounce presentation ideas off me.
I don't know if you are in DTC 375, but one of the books in that class discusses the differences between the two schools of thinking and in one chapter how people should try to work with the "Net" generation (particularly baby boomers). E-mail me if you aren't in the class, I can see which book it was.
ReplyDelete